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The future role of wine in modern society

Wine is more than just a product – it is a culture and socio-economic reality, especially in rural areas where few or no alternatives exist. This wine culture is intrisincally linked with the concepts of responsibility and moderation. It is in this context that wine in Moderation promotes and safeguards the sustainability of the wine culture.

'Wine in Moderation' – a unique international movement looking ahead

For hundreds of years, wine’s role has evolved as part of European life, culture and diet, often seen as a cultural complement to food and conviviality. Wine is associated with gastronomy, history, tradition, origin, local quality products and social settings. It is argued that seeing wine in the context of an agricultural and cultural product can contribute to understanding the socio-economic contribution that is linked with the sustainability of rural areas.

Over 80 participants from different backgrounds and nationalities including European Commission officials, national authorities, regional representatives, and key stakeholders of the wine sector gathered at the event organised by Euractiv, the well-known European media outlet, supported by Wine in Moderation.

Check out press release on the event