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At the wheel, responsibility above all

The New CSR campaign by Toyota Cyprus takes Safe Driving awareness to include all types of distractions at the wheel

The aim is to raise awareness on safe driving

As bad habits at the wheel are concerned, clearly Toyota social responsibility campaign identifies that this covers a wide spectrum of driver / human behaviour, including Drinking & Driving, taking photos and using mobile apps while driving are common suspects.

Their current communication campaign then includes clever themes aimed at growing habits difficult to change:

  • Don’t Shoot and Drive
  • Don’t Story and Drive
  • Don’t Kabam and Drive
  • Don’t Drink and Drive

Don’t Drink & Drive

While grape harvesting season has started and wine festivals abound in the summer, it’s only fitting that along with moderate wine consumption, Toyota Cyprus can be commended for their proactive initiative with regards to creating more awareness with responsibility at the wheel.

  • Ένα ποτηράκι ακόμα, δεν είναι κακό… Κακό είναι να οδηγείς μεθυσμένος, όχι μόνο για σένα αλλά και για τους άλλους που θα βρεθούν στον δρόμο σου. Έχεις ευθύνη. Αν θα οδηγήσεις, μην πιείς. #Dontdrinkanddrive #ToyotaCyprus

  • One more glass, it's not bad ... It's bad to drive drunk, not just for you but for the others who will be on your way. You have a responsibility. If you drive, don't drink. #Dontdrinkanddrive #ToyotaCyprus

*One more glass, isn’t that which is bad … It’s bad to drive drunk, not just for you but for the others who will be on your way. You have a responsibility. If you drive, don’t drink. #Dontdrinkanddrive #ToyotaCyprus

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