28 Aug At the wheel, responsibility above all
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Moderation - WiM association Cyprus
The New CSR campaign by Toyota Cyprus takes Safe Driving awareness to include all types of distractions at the wheel
The aim is to raise awareness on safe driving
As bad habits at the wheel are concerned, clearly Toyota social responsibility campaign identifies that this covers a wide spectrum of driver / human behaviour, including Drinking & Driving, taking photos and using mobile apps while driving are common suspects.
Their current communication campaign then includes clever themes aimed at growing habits difficult to change:
- Don’t Shoot and Drive
- Don’t Story and Drive
- Don’t Kabam and Drive
- Don’t Drink and Drive
Don’t Drink & Drive
While grape harvesting season has started and wine festivals abound in the summer, it’s only fitting that along with moderate wine consumption, Toyota Cyprus can be commended for their proactive initiative with regards to creating more awareness with responsibility at the wheel.