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‘Wine in Moderation’ – a unique international movement looking ahead

Raising awareness and knowledge about conscious enjoyment.

It’s only too often that we take it for granted: appreciate wine culture and enjoy wine in a healthy, sustainable and convivial way. A fundamental opportunity for collaborating with professionals to responsibly present and offer wine and we contribute to the sustainability of wine regions, family businesses and communities all over the world, sharing a unique cultural heritage.

Together we work to safeguard and pass to future generations a cultural heritage of millennia while sustaining a wine culture that not only inspires well-being but also supports the sustainability of rural areas, culinary traditions and gastronomy and a unique “savoir-faire”.

Widely recognised and referenced as good practice by international, European and national authorities, Wine in Moderation strives to continuously improve, advance and achieve excellence. And as our societies evolve, more and more people value their well-being, the sustainability of the environment and of their communities.

Wine consumers are drinking less but carefully choose their wines, looking for a real experience that goes along with their values and lifestyle; and witnessing a heritage that embodies wisdom, art, passion, balance and care.

Wine in Moderation is therefore relevant now more than ever, as the world becomes increasingly aware of the need for moderation and self-responsibility. Wine businesses should therefore evolve together with their customers and society.

Further reading – 10 Years of Wine in Moderation